Generica

User Flow Optimization

BACKGROUND

Generica Medical is a medical manufacturing company specializing in enteral feeding supplies. They wanted to redesign their website in hopes of expanding their customer base and increasing sales.  When analyzing the product order flow, there was an opportunity to optimize the ordering experience. 

OBJECTIVE

My goal for this project was to redesign the website based on business and user needs. Based on what was discovered, I identifed and implemented solutions to improve the product ordering experience for Generica's users. 

ROLE

UX Researcher 

UX Designer 

TIMELINE

February - October 2022 

TOOLBOX

Figma, Zoom, Miro, Otter.ai

PROJECT TYPE

Client Project 

More coming soon!